In November 2021, Sandro took a major step forward by launching its own resale program in partnership with Faume.The objective: to offer a circular alternative to its community, while leveraging the quality and desirability of its pieces.Following a successful online debut, the program quickly expanded to stores with a trade-in service available across the entire Sandro network. In 2024, the initiative goes international with the launch of the resale service in seven new countries: Germany, Austria, Belgium, Spain, Luxembourg, the Netherlands, and Portugal.
The challenge: accelerate sell-through and broaden the audience
After a promising start, Sandro faced three key challenges:
- Increase the visibility of its second-hand offer beyond its owned channels
- Improve the sell-through speed of refurbished pieces, with steadily growing inventory
- Reach a new audience, younger, more digitally engaged, and already active in the second-hand market
The solution: distribution on Choose via Faume Marketplace Solution
To meet this challenge, Sandro relied on Faume Marketplace Solution, a connector that enables brands to distribute their second-hand inventory across partner marketplaces.
Thanks to this technology:
- Items are selected based on criteria defined by the brand (quality, seasonality, and pricing)
- The product feed is sent and synchronized with the Choose marketplace via API, ensuring alignment with the platform’s taxonomy and standards
- Sales are updated in real time, preventing stockouts and duplicates
In parallel, a one-week event was organized on the Choose website and app, with dedicated editorial and marketing visibility.
This operation was supported by a 360° media plan, led and funded by Choose, including:
- Teasing stories, launch stories, last-chance stories, and Reels
- Targeted Meta Ads campaigns
- A dedicated newsletter for the sale
- Push notifications within the Choose app
Results: +239% in sales and a newly activated customer base
The effects were immediate:
- +239% growth in second-hand sales during the campaign period (based on daily sales volume before vs. during activation)
- 99% of buyers were new to Sandro: clear evidence of strong customer acquisition
- A direct impact on second-hand service awareness: +27% increase in traffic to the Sandro second-hand platform (compared to the same weekdays the previous month)
With Faume, Sandro is turning second-hand into a strategic lever for growth, branding, and acquisition.
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