Building your resale program, step by step

You've identified the resale opportunity. Here's how to turn it into a business.

You see the opportunity. You know resale has a role to play in your brand's growth strategy. Now the question is: how do you turn that opportunity into measurable business performance?

Faume brings together resale market expertise, data, and a dedicated SaaS platform to turn your resale ambition into a business. From building the business case to defining the strategy, launching your resale channel, and managing performance.

Here's how.

1. We build your brand's resale business case.

To bring resale onto your company's strategic agenda, you need more than market trends. Moving forward requires visibility into the investment, costs, and returns. You need a quantified business opportunity and financial projections your leadership team can evaluate.

Faume builds a business case tailored to your brand, combining market intelligence, proprietary data, and benchmarks from existing resale programs.

Our analysis covers four dimensions:

• Addressable market: the estimated volume and value of your products circulating on the second-hand market.
• Collection potential: the volumes your brand could capture through its own trade-in channels.
• Revenue opportunity: projected resale GMV and the commercial value generated by bringing customers back into your brand's ecosystem.
• Financial performance: expected revenues, operating costs, profitability, and the main factors influencing growth.

These findings are consolidated into a projected P&L, with financial scenarios and transparent assumptions.

You have the figures, forecasts, and financial rationale to assess the opportunity, and to present a credible resale business case to your leadership team.

2. We define the right resale strategy for your brand.

A resale strategy comes down to a series of commercial decisions: what to sell, how to source products, how to price them, and where to distribute them.

Faume combines resale expertise with a flexible infrastructure to define a model that fits your products, customers, and commercial objectives.

Together, we establish:

• Product selection: which categories and references to prioritize based on demand, resale value, and sales potential.
• Sourcing: how to collect products through online trade-in, retail stores, or both.
• Product processing: the inspection, refurbishment, and quality standards to apply before resale.
• Pricing: how to set resale prices that balance attractiveness, sell-through, and profitability.
• Distribution: which sales channels and markets to activate.
• Customer activation: how to use CRM, e-commerce, and retail to drive collection and resale volumes.

Each decision is informed by Faume's market knowledge, operational experience, and data from existing programs.

The result is a resale strategy built around your brand, with clear commercial priorities and a model ready for execution.

3. We configure your resale program. Live in as little as six weeks.

Once your business case and strategy are validated, launching your program doesn't require developing a new resale solution.

The same Faume platform already powers resale programs for brands including Lacoste, Maje, and ba&sh. The technology, product workflows, and operational infrastructure are in place. What changes from one brand to another is the configuration. Faume configures your program according to your commercial strategy: trade-in journeys, product categories, pricing rules, sales channels, markets, and brand identity.

Your resale website is designed to integrate naturally into your digital ecosystem, with a shopping experience consistent with your brand's visual identity and customer experience. Behind it, Faume connects the full resale journey, from product collection and inspection to pricing, inventory management, and fulfillment.‍

In as little as six weeks from your brand's go-ahead, your resale website can be live, with second-hand products available to purchase.

The technology and operations are in place to support your launch from day one. Resale is not just a technology project. Faume configures an established platform and activates proven operations to build your own resale business.

4. You manage performance. Directly from the platform.

The business case defines your targets. The strategy sets your commercial priorities. Once your program is live, actual performance becomes the basis for your decisions.

Faume gives your teams direct access to the data and tools needed to manage your resale business.

Track collection volumes, sales, conversion, and product performance through your dashboards. Identify which categories are performing, where stock is building up, and which commercial actions deserve attention. Your initial pricing strategy, for instance, may have been based on a target resale value. Actual sales data shows whether products are selling at that price, how quickly they move, and where adjustments could improve sell-through. Through Faume's pricing tools, your teams can analyze these results, adjust pricing rules, and publish updated prices directly to your resale catalog.

The same autonomy applies to managing your product catalog, updating assortments, and adapting your commercial strategy as the business evolves.

From performance analysis to execution, your teams have the tools to make decisions and apply them directly, without depending on a development cycle for every adjustment.

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Let's put a number on your resale opportunity.

Your brand's resale market represents products, transactions, and potential revenue. The first step is to quantify what bringing that activity into your own ecosystem could represent. Faume provides the market analysis, financial projections, and business case to turn that opportunity into a concrete proposal for your leadership team.

Ready to see what resale could generate for your brand?

Build your resale business case with Faume

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