Sandro: A Pioneer of Second-Hand Fashion in Europe Thanks to FAUME
In a world where sustainability is becoming an absolute priority, fashion brands must constantly innovate to meet consumer expectations. Sandro, an iconic brand in the accessible luxury sector, has brilliantly risen to this challenge by partnering with FAUME to launch a second-hand resale platform. Discover how Sandro has successfully stimulated the European second-hand market through this strategic collaboration with FAUME.
Introduction
Founded in 1984 by Evelyne and Ilian Chetrite, Sandro is renowned for its elegant and accessible collections. With over 50% of its items produced responsibly, Sandro has always placed sustainability at the heart of its strategy. In 2021, as part of its commitment to more ethical fashion, the brand decided to collaborate with FAUME to launch a second-hand service. This initiative aimed not only to meet the evolving preferences of consumers but also to increase the capacity to take back their products.
Sandro's Objectives
The collaboration between Sandro and FAUME is based on a well-defined strategy with clear objectives. By opting for a second-hand resale platform, Sandro aims not only to strengthen its commitment to sustainability but also to expand its international reach and improve the overall customer experience. Here are the three main objectives Sandro set for this initiative:
Strengthening Commitment to Sustainability
Sandro wanted to reinforce its sustainability efforts by extending its second-hand service across Europe. Figures show the size and growth of the second-hand market, illustrating the economic impact and new consumption habits of the French. This service aimed to meet the growing demand from consumers for resale options.
Rapidly Developing the Platform Internationally
One of Sandro's main objectives was to quickly develop its second-hand platform internationally. The brand wanted to improve the customer experience by emphasizing the ease of use of the platform while consolidating its position as a leader in responsible fashion.
Improving the Customer Experience
Sandro aimed to provide a high-quality and consistent customer experience across several countries to increase customer satisfaction and loyalty.
FAUME Solution
To effectively implement its second-hand development strategy, Sandro needed a robust and flexible technical solution. In this balancing act between selling new products and promoting second-hand, FAUME played a crucial role by providing technologies and services tailored to Sandro's specific needs. The integration of FAUME's solutions allowed Sandro not only to quickly optimize its operations but also to ensure a smooth and uniform customer experience across different European markets. Here's how FAUME supported Sandro in this strategic endeavor:
Launching Multilingual Sites
FAUME enabled Sandro to open its second-hand resale platform in multiple languages within a few weeks. Initially launched in Germany, the platform then expanded to the Netherlands and Spain, with plans to enter the UK market.
Seamless Integration with Sandro's ERP
FAUME's API was integrated with Sandro's ERP system in 4 to 6 weeks, allowing for smooth management of online vouchers for use in stores and online. The system supported Salesforce for online operations and Winstore (later Open Bravo) for in-store management.
Performance Tracking Dashboard
FAUME's solution provided Sandro with real-time access to key performance indicators, operational data, and accounting reports. This allowed Sandro's team to closely monitor the performance of their second-hand business. Additionally, buyers could discover a variety of unique and vintage pieces, enriching their wardrobe in an original way.
Implementation of the Solution
FAUME enabled Sandro to successfully deploy its second-hand strategy in Europe through a highly adaptable technical solution. This collaboration allowed Sandro to quickly and effectively expand into multiple markets without compromising the quality of the customer experience. By focusing on the sale and purchase of second-hand clothing, Sandro was able to offer quality items while promoting more responsible and sustainable consumption. To achieve its ambitious goals, three key elements of the solution implementation were essential to this success:
Setting Up Multilingual Sites
FAUME quickly launched Sandro's second-hand site in multiple languages, enabling smooth expansion into Germany, the Netherlands, and Spain. This agility ensured a quick return on investment for each market.
ERP Integration
The seamless integration of FAUME's API with Sandro's ERP system allowed for efficient processing of online and in-store vouchers in different countries, facilitating the management of operations.
Performance Tracking Dashboard
FAUME's real-time dashboard provided crucial information on key performance indicators, operational data, and financial reports. This allowed Sandro to make decisions based on reliable and current data.
Benefits of the Collaboration
The implementation of the FAUME solution brought numerous concrete benefits to Sandro, facilitating not only international expansion but also the optimization of daily operations. Here are some of the major advantages observed in this fruitful collaboration:
Increased Sales
Thanks to expansion into new markets, Sandro experienced significant sales growth, with a total increase of 32%.
Increased Second-Hand Take-Back Volumes
Internationalization allowed for a 40% increase in take-back capacity, thereby improving the diversity of stock available for resale.
Improved Customer Satisfaction
Sandro succeeded in providing a high-quality and consistent customer experience in several countries, leading to high satisfaction scores (8.4/10 for purchases and 8.5/10 for resales).
Results Achieved
The results of Sandro's international expansion in collaboration with FAUME have been impressive. The implementation of this technical solution not only led to a significant increase in sales but also optimized daily operations and improved the customer experience. Here is an overview of the main benefits achieved through this strategic initiative:
40% Increase in Take-Backs
International expansion allowed Sandro to increase the take-back capacity of its products by 40%, thereby meeting the growing demand from consumers for resale options.
32% Sales Growth
Sales growth was spectacular, with a 32% increase thanks to expansion into new European markets.
Improved Customer Experience
The improvement in the customer experience was notable, with satisfaction scores of 8.4/10 for purchases and 8.5/10 for resales, demonstrating Sandro's commitment to its customers.
Conclusion
By partnering with FAUME, Sandro has successfully revolutionized the European second-hand market. Its innovative and strategic approach not only strengthened its commitment to sustainability but also led to significant sales growth and improved customer experience. For fashion brands and luxury professionals, Sandro's example highlights the importance of adapting to evolving consumer preferences and integrating advanced technological solutions to remain competitive.
To learn more and discover how FAUME can help your business succeed in the ethical fashion market, feel free to download our case study or contact us.
