Takeaways on our conversation about How Gen Z, Millennials and Gen Alpha are reshaping fashion and luxury

On October 28th, Faume and Temera brought together experts to explore how brands are turning circularity into a profitable growth model, from customer experience to technology and data traceability.

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Moderated by John Buckley, founder of Me, The Customer & I, this webinar shed light on the new expectations of Gen Z consumers, the power of resale as an acquisition and loyalty channel, and the role of digital product passports in enabling trust and transparency at scale.
Speakers included:

-Romain Lartigue, founder of Milesker, brand identity expert with 20 years of experience creating meaningful customer experiences.

-Alice Fribourg, Director of Strategy & Transformation at ba&sh, who shared how ba&sh turned resale into both a profitable business model and a powerful loyalty lever.

-Davide Giunta, Sales Director at Temera, specialist in digital traceability and authentication technologies.

-Aymeric Déchin, Co-Founder & CEO of Faume, who presented Faume’s end-to-end resale ecosystem and its operational integration with fashion and luxury brands.

Together, they explored the intersection of consumer behavior, authentication, and profitable resale, highlighting how circular innovation can enhance business performance and strengthen brand equity.
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Watch the replay here

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