Fashion & luxury at a crossroads : consumer behaviors, authentication & resale

70 INDUSTRY LEADERS UNITED BY ONE CONVICTION: CIRCULARITY IS SHAPING THE FUTURE OF FASHION & LUXURY 

On October 14th, Faume and Temera gathered in the refined intimacy of Le Sand restaurant, senior executives from leading fashion & luxury groups, including Kering, LVMH, Chanel, Balmain, SMCP and many others, for an exclusive roundtable on two key transformations reshaping the industry: resale and digital product identity. 

Hosted by Faume, the European leader in resale solutions for premium and luxury brands, in partnership with Temera, pioneer in digital product identity, the event brought together senior voices from the fashion luxury industry for an evening of reflection around the second-hand market and the future of sustainability in fashion.

The event combined networking and strategic insight: a welcome cocktail, a panel discussion led by industry experts, and a private dinner that deepened the exchange. 

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CONVERSATIONS AT THE CROSSROADS: SECOND-HAND, TECHNOLOGY AND BRAND IDENTITY  

Aymeric Déchin, CEO & Co-founder of Faume, opened the discussion by reaffirming the company’s vision: “We’re very happy that profitable resale can be a real business opportunity, and that’s exactly what we want to talk about tonight.”

From there, voices from across the industry came together for an open and engaging conversation on how circularity can drive both purpose and performance.

Stéphanie Phair (Invisible Dynamics), provided insights on digital-native retail and evolving consumer behaviors.

Alice Fribourg (Ba&sh), shared the strategic and operational impact of resale integration.‍

Davide Giunta (Temera), highlighted how DPI technology supports traceability and brand trust.

Romain Lartigue (Milesker), discussed maintaining brand consistency across primary and secondary markets.

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‍BRAND-PARTNER POINT OF VIEW ABOUT FAUME’S WIN-WIN STRATEGY 

A strategic turning point. 

That’s how Alice Fribourg (Director of Strategy and Transformation at Ba&sh) sums up Faume’s partnership, a collaboration that has reshaped the way Ba&sh connects with its clients.

She admits, at first, Ba&sh was skeptical about resale. Could the house of effortless Parisian bohemian chic embrace second-hand without losing its premium aura? 

Yet partnering with Faume soon proved to be a turning point. What began as a tentative step toward circularity became a genuine success story, proving that the benefits go far beyond revenue, deepening the emotional connection between the brand and its community.

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Winning brands: 

As a certified B Corp company, Ba&sh has always sought to balance style with responsibility. Initiating a second-hand platform was therefore a natural step; not only aligned with the brand’s purpose, but also with the values of its community, increasingly conscious of sustainability and eager to make fashion last longer.

Aside from the environmental aspect, what has the second-hand solution brought to the table business speaking? 

The impact is undeniable. Since the launch of its resale and upsell program, Ba&sh has generated: 

+5.5 M€ in additional revenue

+10 K customers have taken part in the second-hand experience (54% of them being new)

80% of second-hand buyers return to purchase first hand collections 

Beyond revenue, the initiative has strengthened traffic, engagement, and client retention, confirming resale as a strategic growth pillar, not a peripheral initiative.

Today, resale has become a natural part of Ba&sh’s business model, a win-win strategy, where happy consumers mean happy clients.

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Winning consumers: 

For consumers, the benefits are just as tangible. 

Beyond the satisfaction of making a responsible purchase, they reconnect with the value of the brand as a living, evolving experience. The key of the resale/rebuy platform resides in the customers giving a second life to pieces they once loved, while discovering new ones, guilt-free.  

The model also fosters a sense of belonging. By reselling, repurchasing, and staying active within the brand’s ecosystem, clients feel part of a more conscious, circular community, one that values both style and purpose. In the end, two complementary paths intersect: the eco-benefits of circularity, and the creative excitement of a constantly renewed wardrobe.

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ENTERING THE ERA OF THE CONSCIOUS CONSUMER 

Fashion is no longer about owning more, but about owning better. 

Consumers still ask for fashion but they also demand transparency, authenticity, and stronger connections with the brands they choose — an area where Temera’s expertise in DPI (Digital Product Identity) complements Faume’s resale vision. This complementarity bridges technology and sustainability, helping fashion houses not only extend the life of their products, but also strengthen the trust that sustains their value.

This new mindset is a redefinition of desire itself. The future of fashion is now written where creativity meets responsibility, and where second-hand has already become the first reflex.

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‍SECOND-HAND IS SEATING FRONT-ROW

As the evening drew to a close, it resonated clearly: second-hand is no longer a second choice. 

As Romain Lartigue (Founder of Milesker, brand identity expert) wittily put it, “I tell my kids: you have two bank accounts — Vinted and your credit card.” That shows how today’s shoppers instinctively move between first-hand and second-hand, driven by both value and values. 

As Stéphanie Phair (Executive Chair at Invisible Dynamics and Senior Advisor at L Catterton), whose career spans Net-a-Porter and Farfetch, described it, what was once a niche, even a stigmatized, choice has now become the natural first reflex for a new generation of consumers.

Second-hand has taken such a prominent place that it now stands shoulder to shoulder with first-hand, not only on e-commerce platforms, but even on Fashion Weeks. According to the fashion expert, the idea of Second-Hand Fashion Weeks is no longer just a concept: it’s already taking shape.

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PARTNERSHIP AS THE CORE OF CIRCULAR SUCCESS 

The strength of this project lies in the precision of our analysis, the reliability of our tools, and the clarity of our vision. But it only thrives through the trust of the brands who choose to embark on this journey with us.

Today, more than 50 premium ready-to-wear, leather goods and footwear houses have already placed their trust in the Faume solution, and several of them proudly testified to this success during last night’s event.

Indeed, with proven performance and measurable impact, this new solution has every reason to trust its own partners to be its best ambassadors, letting the results speak for themselves.

To go further on these topics, Faume and Temera will host a Takeaway Webinar on October 28th, providing deeper insights into the operational, digital, and strategic implications of circular fashion models.

Gathering many of the executives and thought leaders present at the event, the webinar is open to all industry stakeholders wishing to deepen their understanding of circular fashion. It will translate high-level insights into concrete, ROI-oriented strategies.

Join the session here

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